Richard A. Viguerie, called “the conservatives’ Voice of America,” transformed American politics in the 1960s and ’70s. Through his pioneering use of direct mail Viguerie broke the left’s monopoly on the country’s microphones, gave the conservatives a voice through the new and alternative media of direct mail, broke the power of large donors by empowering millions of small donors to back the candidates and causes of their choice. His pioneering techniques helped elect Ronald Reagan as the first conservative president of the modern era. Often called the “Funding Father” of the conservative movement, Viguerie’s advertising firm has mailed more than 3 billion letters and raised over $7 billion over the past 50 years. He is the chairman of ConservativeHQ.com and author of Conservatives Betrayed: How George W. Bush and Other Big Government Republicans Hijacked the Conservative Cause.